Ms. Simo, who is French, spent a decade at Facebook, where she worked her way up from a product marketing role to the head of its “big blue app.” Before that, she worked as a strategist at eBay. A graduate of the HEC School of Management in Paris, she joined Instacart’s board of directors this year.
For Instacart, Ms. Simo’s appointment is another step to potentially becoming a public company.
Instacart makes money by selling subscriptions to its on-demand grocery service and through associated fees. But it is looking to expand its advertising business with brands that want to promote their groceries to customers on the platform. Ms. Simo worked on Facebook’s advertising business and helped develop parts of the company’s mobile advertising.
‘We’re grateful for Fidji’s incredible leadership over the past decade and wish her all the best in her next endeavor,” said Tom Williams, a Facebook spokesman.
Tom Alison, a product and engineering executive at Facebook, will take over day-to-day operations of the Facebook app by the end of July. CNBC earlier reported on Ms. Simo’s departure from Facebook.